时装品牌
时装品牌又称时尚品牌，是指时尚行业内的所有品牌[1][2][3]。布克兄弟、蔻驰、雨果博斯属于轻奢品牌。[4] 还有一些更高端的时装品牌，[5]例如古驰和爱马仕等品牌就属于这一类。 [6][7] Zara 、H&M、 普利马克则属于快时尚品牌。 [8]
此外还有体育类的爱迪达、锐步、彪马和亚瑟士等品牌也推出时装和鞋类产品。 [9]
十九世纪中叶的巴黎，高级时装开始兴起。 查尔斯·弗雷德里克·沃斯率先推出高级时装，开创了高级时装的先河。 [10] 现今香奈儿、巴黎世家和Dior等品牌均售卖高级时装 [8][7][11]。
时装行业的国际化程度非常高。[12] 许多全球知名时装品牌的收入都依赖于海外市场，[12] 例如H&M 、印地纺和耐克等品牌，海外收入的比重就非常高。 [12]
参考文献
- ^ Understanding the Influence of Brand Personality on Consumer Behavior - Volume 3, No. 1, March, 2015 - Journal of Advanced Management Science (JOAMS). www.joams.com. [2023-05-14].
- ^ Huggard, Emily; Cope, Jon. Communicating Fashion Brands: Theoretical and Practical Perspectives. Routledge. 2020-02-19. ISBN 978-0-429-87558-8 （英语）.
- ^ Tungate, Mark. Fashion Brands: Branding Style from Armani to Zara. Kogan Page Publishers. 2005. ISBN 978-0-7494-4299-6 （英语）.
- ^ Beras, Erika. Mid-luxury brands say no to discounted goods. Marketplace. 2018-08-01 [2023-05-13] （美国英语）.
- ^ Luxury Brands, Premium Brands. www.brand-trust.de. [2023-05-13].
- ^ Fionda, Antoinette M; Moore, Christopher M. The anatomy of the luxury fashion brand. Journal of Brand Management. March 2009, 16 (5–6): 347–363. ISSN 1350-231X. S2CID 167898713. doi:10.1057/bm.2008.45.
- ^ 7.0 7.1 What is Fashion Brand | IGI Global. www.igi-global.com. [2023-05-13] （美国英语）.
- ^ 8.0 8.1 Fashion Brand. www.brand-trust.de. [2023-05-13].
- ^ Bouchet, Patrick; Hillairet, Dieter; Bodet, Guillaume. Sport Brands. Routledge. 2013: 136. ISBN 978-0-415-53284-6 （英语）.
- ^ What Does Couture Mean- Definition and French Translation - The Dapifer. 2017-07-08 [2023-05-14]. （原始内容存档于2017-07-08）.
- ^ Top15 Best Fashion Companies In India 2023 - Inventiva. 2023-03-07 [2023-05-14] （美国英语）.
- ^ 12.0 12.1 12.2 Jin, Byoungho; Cedrola, Elena. Fashion Brand Internationalization: Opportunities and Challenges. Springer. 2016-06-28: 2. ISBN 978-1-137-52337-2 （英语）.